SEO Basics


SEO Training – The Basics

Dates Held: 25 February 2020, 16 June 2020, 22 September 2020.

“Build it and they will come” is a line that doesn’t ring true when it comes to websites.

Just because you build it, doesn’t mean that your stakeholders will know it’s there, or know how to find you online. We’ve devised this course to give you some easy SEO techniques that you can master yourself to improve the organic rankings of your website.

This SEO Training will cover:

  • Writing content for the user – writing attractive Headlines, and tools for measuring their effectiveness
  • Content is King – what you should write about, how long pages need to be, and how often you should add new content
  • Clear and concise writing for readers and bots
  • Understanding the role of Headings, Meta Descriptions, Categories and Tags
  • The importance of image and video in SEO
  • Call-To-Actions and why they matter
  • Content distribution methods to support your organic SEO
  • The basics of the DIIB tool and how it can support your online activity

Who Should Attend:

Business Owners, Marketing Managers or Assistants, or anyone wanting to learn more about SEO.

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop with access to the back-end/CMS of your website, and access to your Google Analytics.