Meet the
Team.

Social Media AOK was founded in 2012 by Simone Douglas.

It was born out of frustration at seeing business owners being taken advantage of and being held to ransom by marketing agencies who were hemming businesses into lock-in contracts, and baffling them with industry jargon.

Having run a number of businesses prior to Social Media AOK’s inception, Simone understood that businesses don’t have a bottomless pit of money to throw at marketing without seeing results, and if those results aren’t there, then it was simply unethical to keep them locked into a 6 month contract.

And so Social Media AOK came into being.

We’re a seriously social business that is flexible and fluid, and we pride ourselves in providing honest solutions for our clients, and trying to have fun while we do it.

Our team embodies our values of Ownership, Respect, Positivity, and Drive.

Let’s meet the team….

Meet the team

Simone Douglas

CEO & Founder

Simone is our fearless leader and lover of all things business, marketing, and caffeine.  When she’s not helping business owners succeed, she’s likely enjoying a single malt whiskey or lifting heavy weights.

Social Media Superpower: Talking underwater with a mouthful of marbles about anything and everything relating to social media and marketing (figuratively speaking, at least)

Coffee Order: Long Macchiato with almond milk

Meet the team

Tamara Caire

General Manager

Tamara is the one who gets stuff done around Social Media AOK. When she’s not busily typing away at 26,000 words per minute while not looking at the keyboard, you’ll find her walking her dog Indie, shopping online (or “supporting the Australian retail industry” as she likes to call it), or visiting some of the amazing winery cellar doors SA has to offer.

Social Media Superpower: Cutting to the chase and helping clients understand what they actually need when it comes to social media.

Coffee Order: Macchiato, sometimes long, sometimes short (depends who’s making it!)

Meet the team

Payam Golbaghi

Content Solutions Specialist (‘The Cool One’)

Payam was anonymously given the title of “The Cool One” by his colleagues (though the nature of this happening is in doubt) for projecting his swagness into the ad campaigns he creates. He has watched over 1,500 movies and series and has a secret Instagram page with more than 20K followers where he rates all the movies he watches. Payam has recently discovered Tik ToK and won’t let go of it, while it is clearly not for his age, somebody come get him.

Social Media Superpower: Does what is the best for the client at all costs! He will spend your money exactly the same way if it was his own. Payam also loves numbers, he believes the secret to success lies somewhere in Analytics.

Coffee Order: No coffee here – Green Tea!

Meet the team

Gerel Gruber

Solutions Architect

While preferring the simple and quiet country life, Gerel is an ‘old hand’ at business communications and has been passionate about all things digital marketing for over twenty years. He is big on balance, a firm believer of leaving things better than how they were found and is enthusiastic about exceeding client expectations.

Social Media Superpower: Readily grasps the big picture while being adept at formulating strategy and providing a pathway to achieve outstanding client results.

Coffee Order: Cappuccino double double

Meet the team

Eula Gonzales

Content Solutions Specialist

As someone who still gets excited over snail mail, Eula revels the occasion to get out a real pen and write to someone (and secretly hopes there will be a return to the lost art of letter writing one day). A firm advocate of collecting experiences, she enjoys trying new things like putting on a silly wig to be a clown at the Christmas pageant or encountering a huge male kangaroo on a narrow trail during her first hike at Deep Creek Conservation Park.

As a content solutions specialist, she believes that data-infused creativity drives rich experiences made for real people. Like in most things, you may not always immediately know the “how” but you should always strive to know the “why.” When she’s not typing away on her computer, she enjoys going on nature trips, scouring the bookshops, discovering a new coffee/brunch place, and catching a movie. Every now and again, you’ll find her on an occasional bike ride around Glenelg.

Social Media Superpower: Having multiple tabs open! The ability to build knowledge quickly and disseminate it widely, gathering and curating information in a more time-efficient manner.

Coffee Order: Soy Milk Latte

Meet the team

Marie Carbone

Content Solutions Specialist

A true 90s kid, Marie’s secret life ambition was to become a Spice Girl. However, since she can’t really carry a tune, Marie found another way to express her voice: writing. When she isn’t making punny captions for clients and downing multiple cups of coffee a day, you can find her… well actually, you can never find her as she’s a hermit who prefers to remain indoors reading, or knitting while Netflixing sitcoms with her cats.

Social Media Superpower: Being able to switch between brand voices for various clients.

Coffee Order: Double shot lactose-free latte (yep, she likes it strong!)

Still not quite sure what you need? Just get in touch with us
– we like to start with coffee!