If you’re in the business of personal finance, food and drink, travel, or executive search, then ‘dark social’ accounts for more than 70% of your social sharing (RadiumOne). Have I got your attention on this dark social thing? 🙂 Digital media and advertising is often championed above other types of more traditional marketing…
DetailsFacebook Instant Replies were launched in 2016 and were seen as a great way to automate customer service support for your brand. In essence, Facebook Instant Replies can be setup so that when someone private messages your page, an instant response is sent to them acknowledging receipt of that message. This seems to be a really…
DetailsBusiness rules to live by – what five years in business has taught me. Happy 5th birthday to us – halfway to double digits. Funnily enough, I feel a little like I blinked for a second and here we are at the end of our 5th year in business, one of the about 98 per…
DetailsThere are thousands of websites claiming to help you improve your “tinder-game”, and these usually revolve around improving the pictures you choose to represent yourself with. These pop-psychology hints give some pretty common sense advice – often their “golden advice” consists of making sure the picture is well lit and in focus. Well, obviously! One…
DetailsHaven’t heard of Facebook Pixel? Unsurprising. It’s not exactly “advertised”. But if you’re running advertisements on Facebook (and if you’re also reading this blog it’s more than likely that you are), using Facebook Pixel is a no-brainer. To answer the what, Facebook Pixel is a piece of code that is embedded into your website and…
DetailsRecently we were lucky enough to attend Google Partners Connect event on digital marketing, being hosted at the office of The Online Director – our Google AdWords partner, and one of Adelaide’s very few Google Premier Partners. We thought we’d share with you a few key takeaways from the event that might be of…
DetailsThe Ultimate Webinar Cheat Sheet Webinars offer a time-saving, cost-efficient, and often highly effective way to keep in touch with potential and existing clients. To provide your audience with a valuable experience that gives them the key takeaways they need there are some key things that you have to do to ensure that you are an engaging presenter.…
DetailsOn Wednesday the 12th of April I delivered a keynote presentation to 150 Adelaide Marketers on the art of social selling and personal branding on LinkedIn for Brand South Australia.. Whilst I speak on a huge range of topics when it comes to social media marketing and it’s business applications this is by far my…
DetailsRemember Google Glass? I do. They were leading the massive expectations for the development of technologically equipped specs – but the glasses flopped and VR equipment was favoured instead. Thanks to our pals at Snapchat, a resurgence of wearable cameras may start in the form of a snazzy pair of glasses named Snapchat…
DetailsDid you know that there are 2.8 billion people using social media around the world? Wow. For a business, just ‘being’ on social media doesn’t necessarily mean you’re going to hit your target audience. So where are your existing and potential customers playing in the social space? This handy infographic from the team at tracx…
DetailsWhen creating a brand new Facebook presence for your business, organisation, product or brand – it’s important that you select the correct Facebook page type. It’s a good idea to read through all the different Facebook page types before selecting one, because what may appear perfect at first glance, might not be right after all. It’s…
DetailsGood social media content is still a critical element of your marketing plan. The importance of good social media content can’t really be over-emphasised, and so many people do it badly. While building an online and socially-engaged community can be difficult, it is still a worthwhile undertaking if you can find the magic formula to…
DetailsSo what is SEO and do you know enough to be dangerous? And what does that even mean, anyway? As business owners and marketers, we are often expected to be ‘Jacks of All Trades’. If that’s the case though, we need to equip ourselves with enough knowledge to do the job properly, or to hold…
DetailsI bet you’re wondering – how could one ‘like’ on LinkedIn cause you to potentially lose a client? Let me talk to you about using LinkedIn professionally for a moment! LinkedIn is one of my favourite social media platforms. Touted as the place where professionals connect, it is something that I use daily as a…
DetailsAre your friends posting about having their Facebook Accounts hacked? Share this with them. Yes it is always frustrating and can be devastating when you clicked on that link you shouldn’t have and now your friends are being spammed or your account has been cloned, or worse they have access to your Facebook pages and…
DetailsRecently our CEO Simone Douglas had the pleasure of giving a social media presentation to members of Chartered Accountants Australia & New Zealand on how social media can be used within accounting firms, both big and small. Social media is important for accounting firms, as a study conducted by the Hinge Research Institute showed that 59.90%…
DetailsIt’s fair to say this is a bit of a rant, but I am also curious as to other people’s experience of the latest trend in marketing, click funnels. And my question: Are click funnels the MLM of the internet? Here’s the argument for me; in MLM or multi level marketing I am not disputing…
DetailsWith over 1 billion people using it worldwide, the fast and convenient Messenger service offered by social media powerhouse Facebook is something that can’t be ignored. This instant messaging service that allows for the sending of text, images, files, and audio isn’t just for private use – brands are getting on board too. Facebook data…
DetailsWe often say that we’re #SeriouslySocial and highly caffeinated, but we thought we’d take a look back at our activity over 2016 and give you the numbers in a nice infographic!
So here it is, a year in our social media agency….
Ever wondered why some Facebook pages have a blue or grey tick icon next to their profile name, while yours has nothing? It means their page has been verified and here’s why yours should be too. While it may be something you’ve never thought about before, Facebook verification for business pages is actually quite important and is…
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