Here’s an unpopular opinion: if your digital marketing content is falling flat, it might be time to take a step back and improve the quality of your content, rather than throwing more money at your digital marketing campaigns.
What many people don’t often realise is that content impacts every aspect of your digital marketing strategy, so if you’re not seeing the results you want from your digital marketing efforts, the weak link is most likely the content you are producing.
When we say content, everyone tends to think that it is only blog posts or videos that count as “content.” But content is connected to all online areas including the information on your website, your social media posts, your SEO, your blogs, your ads, your PR efforts, community management – all of these play a vital role in your content and digital marketing strategies.
This is why producing highly engaging content should be a key focus for your business if you want to see better results from your digital marketing campaigns.
Here are some content tips to help improve your digital marketing:
- Make sure your content is high quality and well researched.
This will make it more likely to be shared and liked by your audience as it is a more credible resource. The idea is that the content you are producing is offering them value. If there’s no value, there’s no reason for them to share it with their networks.
- Write content that is interesting and engaging.
No one wants to read a boring article, so make sure your content hooks your readers from the beginning. Appreciate that each of your audience members may be in different stages in their customer journey, so what one may already know, the other might not. Understanding how (and when) your audience is likely to receive your content will help ensure that you produce content that is interesting and relevant to them, and will help push them along the funnel.
- Pay attention to SEO keywords and ensure that your content is optimised for search engines.
This will help you rank higher in search results and get more traffic to your site. One caveat: don’t keyword stuff the content that is on your website. It will be painfully apparent that you’ve written for machines, and not humans.
- Use visuals!
People love pictures, videos, and infographics. Adding visual content to your articles will make them more engaging and likely to be shared. With audiences having shorter attention spans, beautiful imagery breaks up the long walls of text.
With better content, you’ll see better results across all aspects of your digital marketing strategy. So don’t be afraid to invest in making fun, creative content. By following these content tips, you can improve your digital marketing strategy and start seeing better results from your campaigns. So don’t wait – start improving your content today!
If your digital marketing isn’t working (and you suspect that your content may be the culprit), get in touch with us! We love to start with some coffee.