Facebook Masterclass


Facebook Masterclass & Business Manager

Dates Held: 24th March 2020, 14th July 2020.

This Advanced Facebook Training masterclass is designed for social media savvy professionals wanting to learn the latest techniques to advance their Facebook knowledge and skills.

Did you know…

15 million Australians are logging onto Facebook 37 times every week, spending at least 16 minutes scrolling, liking and commenting per session! (Sensis Social Media Report 2018).

Trying to market your business or brand on Facebook just for the sake of it can be a huge mistake, costing you lots of time and resources.

In this highly interactive Facebook training course we will show you:

How to build and grow your organic reach on Facebook

  • Tips for getting around the recent Facebook algorithm change
  • Insights into Facebook’s priorities for newsfeed real estate
  • How to review your Facebook Insights and put them to good use.
  • Tips for dealing with declining organic reach
  • Building an engaged follower base
  • Facebook Groups – are they worth it?
  • Ideal times to post content

Using the Facebook video boom for business

  • Tips for creating the best video content for Facebook
  • Adding call-to-action buttons to your native Facebook videos
  • Using Facebook video insights to find out what’s working for your audience
  • Facebook Live – why you should and why you would
  • The importance of captions and a one-sentence summary
  • The 5 main reasons that people share videos on social media
  • Our ‘video on a budget’ equipment list (that won’t break the bank!)

Facebook Business Manager

  • Explore the key features of Business Manager
  • How to manage multiple users
  • How to integrate Instagram
  • The Facebook Pixel
  • Publishing Tools
  • Product Catalogues
  • Custom & Lookalike Audiences for Facebook Advertising

Who Should Attend:

Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their business on Facebook.

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop with admin access to your business Facebook Page, and Business Manager.