When creating a brand new Facebook presence for your business, organisation, product or brand – it’s important that you select the correct Facebook page type. It’s a good idea to read through all the different Facebook page types before selecting one, because what may appear perfect at first glance, might not be right after all.
It’s important to get this right because your page type defines the information boxes that Facebook will ask you to complete while you’re getting all setup.
So, you’ve clicked ‘Pages’ from your Facebook home screen, and then hit ‘Create Page’:
But now you’re stuck on this screen:
Now for the inevitable burning question: which Facebook page type is right for me?
There’s six types, each with their own benefits:
Local Business or Place
This is meant for brick and mortar locations where customers can come into the business – be it a shop where they can purchase products, or maybe an office location where they can come for an appointment.
After selecting this type, a range of categories can be selected from to further identify your business. Categories include things such as Restaurant/Cafe, Movie Theatre, Real Estate, Book Store, and more. If you can’t seem to find one that fits what you do, select Local Business.
Opening hours, address information, and car parking information for your business’ location can (and should!) be added to the page to enable people to easily find your location – customers are then also able to “check in” to your location.
Real life example: Social Media AOK
Company, Organisation or Institution
If the company is operating in multiple physical locations, or doesn’t have a physical location at all, or has a physical location that you don’t wish to attract foot traffic to, this category is what you’re looking for. This may be suitable for a franchise, or an organisation with offices in multiple states, or a pureplay eCommerce business.
Categories that you can select include Church, Insurance Company, Legal/Law, Non-Profit Organisation, and more.
Real life example: Bupa
Brand or Product
This is best for businesses that sell their products at multiple locations and/or through various resellers.
Categories that you can select include Clothing, Health & Beauty, Pet Supplies, and more.
Real life example: Coca Cola Australia
Artist, Band or Public Figure
Fancy making yourself famous? This is the page for confident individuals. From sportspeople to writers, this Facebook page is about self-promotion.
Politicians, musicians or artists would all use this page.
Real life example: Malcolm Turnbull
A page to display individual achievements of an artist, i.e. a music album, a collection of artwork, or a film.
Alternatively, an amateur sports team, a library, radio station, sports venue, TV channel, or fictional character may also fall under this category.
Real life example: Norwood Football Club
Cause or Community
The final page type and the most expansive of them all, the cause or community page type is used to create a page for those with similar ideas, interests, or characteristics that define them. Unlike it’s predecessors, this page type has no list of categories to select from.
This includes: people who went to a certain high school, people who follow a certain political value, or people who follow different religions.
If you’re a non-profit organisation, this is NOT the ideal selection for you. Go back to Local Business or Company, Organisation or Institution and see what category underneath these may suit your organisation.
Be warned: The Facebook algorithm does not shine favourably on the cause or community page type as it does not have categories. Exhaust all other options before trying this one.
Five Quick Tips for Facebook Page Mastery:
- Get the right dimensions for your cover photo! 851 pixels wide by 315 pixels tall on desktop, and 640 pixels wide by 360 pixels tall for mobile.
- After finishing your page, check on a desktop computer and a mobile phone to make sure that the cover photos and profile pictures have correctly formatted to the screens.
- Keep the details you want in your cover photo central – when Facebook displays on mobile the cover photo is chopped from the edges. Design for the larger size, but if you have key elements (such as text) on the image, make sure it fits within the smaller frame.
- Keep your page updated! A potential customer visiting your page and seeing just 3 posts from the year 2014 gives the impression that this business is no longer active. At the bare minimum, post once a week to show customers that your business is active.
- Attention to detail. Ensure that your address, telephone number and opening hours are all correct as some people use this information when planning a visit to your premise or the like. Fill out the About section for potential customers to learn a little about your business. Keep it simple, informative, and brief.
If you need any further help with your Facebook page – be it working on an existing one or creating a brand new one, just get in touch with the SMAOK team.
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