Email Marketing Masterclass


Email Marketing Masterclass

Dates Held: 25 February 2020, 16 June 2020, 22 September 2020.

Ever wondered how you can leverage email marketing to capture leads for your business and nurture existing customers?

Building a database of people to market to is a huge asset to any organisation, but these things can take time to grow.

This Email Marketing training will cover:

  • Top tips for building and growing a list
  • Piggy-back strategies for list growth
  • Why list segmentation and personalisation is crucial
  • Subject lines – how to test them, and how they can make or break your campaigns
  • Brand voice and why you can’t ignore it
  • Copywriting tips for emails
  • Power words and why they matter
  • How statistics can improve your open rates
  • The importance of working with your bounce-backs
  • Leveraging your own data
  • Email delivery timing
  • Different types of emails to get your list engaged
  • The fundamentals of the Spam Act

Who Should Attend:

Business Owners, Marketing Managers or Assistants, or anyone wanting to learn more about creating and converting more customers through email marketing.

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop with access to your email marketing software (if you have one).