Why you can’t automate human connection

The world of AI, chat-bots and marketing automation continues to grow, with every man and their dog talking about funnels and data visualisation and machine driven learning. All of these things are useful tools when utilised effectively but and its a huge but – most people make the mistake of choosing efficiency over effectiveness. This…

R U OK Day - 49% of Australians believe they'd be more confident starting a conversation if they knew the signs

Is Your Team AOK?

  Today is R U OK day. Although here at SMAOK, we’re firm believers in checking in regularly with our staff members.   Let’s talk about it We know that working in a fast-paced ever-changing industry like social media, can, at times, be incredibly stressful. After a while, it can cause staff to burn out.…