So it’s getting close to the holiday period, the retail sector is ramping up, tradies are madly trying to finish work in progress before their suppliers shut up shop for the mandatory two to four week break depending on your industry and everyone is getting ready for a nice long vacation.
Thoughts are turning to those long awaited family road trips and many of you reading this will be booking the family car in for the pre holiday service to ensure it is running at optimum mechanical efficiency prior to setting off. So the question is when did you last get your social media serviced? Has your social media had it’s Christmas tune up?
At Social Media AOK we like to think of ourselves as you Social Media Mechanics and this is why;
Like any growing and evolving thing, your social media can get tired and sometimes feel a little unloved in what is well known to be the peak Social Season (read last years blog on the subject). You want to be sure you are firing on all cylinders so here are my top 10 tips for smashing it this Christmas;
1. Check your branding
When was the last time you updated your Facebook cover photo, Twitter background, LinkedIn company banner etc. Have you looked at it since you set it up an eon ago? Are you putting something festive up that is also a great reflection of your brand? And if you are do you have time allocated to change it to something less festive post Christmas.
Does your Facebook Page have custom tabs? Do they look amazing or are the sad searchlights directing customers to your website?
2. Are all your Apps and Integrations working?
If you are using one of our personal favourites, Woobox for your custom tabs have you checked that your site is Hypertext Transfer Protocol Secure (HTTPS) or are you using the Redirect function? Or like some pages we come across are you being sent to a white box of nothingness, a bit like being lost in a snowstorm.
3. Are you shutting down or trading through?
The fact is that most of us these days have an expectation that if you have social media accounts as a company or a brand we are going to be able to get an answer to our questions – NOW not in two weeks time so if you are shutting down Pin an announcement to your Facebook Page send a final tweet etc telling us you are closed for Christmas and consider disabling comments in the short term on Facebook.
4. Get an agency to manage your social for the holidays.
That way you are covered no need to close down or wonder if you have posted that crucial notice about the Boxing Day sales at Social Media AOK we provide short term holiday management contracts so that your feeds are still ticking along nicely, we also make sure queries are answered in a timely fashion and can work with you to plan out your activity this silly season.
Which brings me to my next point….
5. Have a plan
One of the best things you can do if your social media has been a little flat is revisit your business goals and ask yourself some critical questions about how social media platforms can help you achieve them and in what way? Should you be striking up a holiday twitter conversation with that CEO you want to approach for a meeting in the new year or peppering your LinkedIn company updates with info relevant to not for profits ready for a push into this area in the new year?
Social media needs direction and businesses need to remember it is meant to be conversational.
6. Aim for the target
Okay so we have a plan, bows at the ready so to speak…..
Have we made the right friends in the right places?
Review your LinkedIn connections who do you need to invite for Christmas drinks or dinner even? We have all been guilty of sending out a group email to bang on about what we are doing but lets be honest doing business hasn’t really changed that much. Social media and LinkedIn in particular is just the opportunity to start the relationship, you still have to put in the time to build it. Personally I like to start with coffee.
7. Train your customers
Human beings are creatures of habit and the fact is we like to know what is going on. That being said it might just might be beneficial to give them the heads up as to why they want to keep an eye out for your updates or interact with you on a specific social media medium my top tip is send your customers a personalised email with your plans in terms of relevant content for them and where they will find it. Even simpler than that put all of your social media icons with embedded hyperlinks on your signature.
Whilst your keeping it simple check out About Me as well, awesome idea.
8. Share the love
How effectively have you brought your offline networks into your online space? After all if these guys are some of your key partners of influence might be time to tag them in a #FF or Share a post from their page with a thumbs up for good measure. The more interactive you are with them in the social stratosphere the happier they will be to see you at that next networking function hell they might even drop that dream referral in your lap.
9. Try something new or at least new for you.
My personal favourite at the moment is Animoto, now admittedly some people will tell you oh I tried that ages ago but I’ll give you a hot tip when it comes to Joe Public most people haven’t and we all get a little tired of the same images etc.
The Christmas season is your chance to grab your audiences attention during the massive activity spike that runs pretty much from the 20th of December through to the other side of new years.
10. It’s Christmas give something away
T’is the season to be jolly and all that goes with it so find something awesome and run a competition encourage some creativity from your audience and get them sharing after all everyone loves free stuff lets be honest, Justin in particular (Hint Hint).
Remember if it’s all to hard or you haven’t even made the leap into social media for your business drop us a line or give me a call. I’m always up for a coffee and we can work out a plan to get you racing.
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