What you need to think about before you jump in the social media pool!
The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.) – yet only 25% of companies offer social business training to their employees. (Marketingeasy)
Most business owners and managers of SME’s are struggling to get their head around what’s available and more to the point what’s relevant and what’s not.
I have encountered many business owners who have come across a well meaning friend or consultant who doesn’t have a business background and they are paying the price for not adhering to the old adage
“A little bit of knowledge is a dangerous thing”
Social Media should be approached as seriously as any other financial business investment.
At a minimum before you start creating or posting start with a PLAN
Have you done your SWOT and PEST analysis?
What is your customer demographic and who are you trying to target?
Australians are huge Social Media Consumers think about the way you engage those customers.
Do some surveys work out what they are interested in and what they are not.
Do not hand over your brand
It doesn’t matter how good a social media agency or consultant is they are not you, they are not going to know what you know about your products, services or customers. Don’t get me wrong there is nothing wrong with outsourcing the grunt work but be involved in the planning and content creation and make sure you are paying attention to what’s happening on your accounts and more importantly make sure you are replying to customers when it’s needed. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
That is the number one mistake businesses make they “Set and Forget” customers do not respond well to stonewalling you are entering their world and their space so when they comment they expect some acknowledgement and if they are complaining then the best thing you can do is give them a considered and professional reply. DO NOT DELETE complaints it is an opportunity to showcase how you resolve those complaints.
The best thing you can do for your business is train your staff members in effective negotiation techniques and Assertion techniques coupled with Clear complaint resolution guidelines that translate across all mediums from face to face to online.
At Social Media AOK we provide bespoke training for businesses and their staff on all of the above. That’s the beauty of having an agency working with you with a comprehensive business management and performance background that coupled with our training industry background means that you are placing your staff and your business in good hands we believe that the best social media solution with an agency involves us getting to know you your business and your key stakeholders as well as possible and working with you to create a cohesive end to end solution for your business.
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