Video is without a doubt one of the most popular mediums dominating the social media industry. It doesn’t matter which platform you jump on – Facebook, Instagram, Snapchat, LinkedIn, TikTok – videos reign supreme. There are so many video editing tools available to consumers now, but which ones are the easiest to use? and which ones are worth investing money?
We understand that getting in front of the camera can be daunting at first – see our tips to help get over the fear of creating video content here – but with the right editing tools (whether you edit within the apps or use external resources), creating video content can be fun!
To help you get started, we’ve compiled a list of some popular video editing apps for both desktop and mobile that we’ve used in the past to create video content for clients.
Yes, canva can create video content now! While their system is a bit slow when editing video files at the moment, it can still produce good results in a pinch, and do the basic editing such as adjusting clips and adding sound overlay. Their audio library comes with a wide variety of musical options – but you are more than welcome to upload and utilise your own.
If you’re searching for a platform that can create both visual content and videos, then Canva is a good one to invest in as you can have all the templates all in one place, making for easier management.
You can learn more about it here
Veed is similar to canva but specifically for video content. This channel is more suited for creating YouTube content and stories and works a bit faster than Canva’s video editing systems. You can also add subtitles, transcribe audio, add sound wave files, text, and it has basic transitions, filters and effects too. You can record a video directly in Veed, or you can upload your own pre-recorded videos.
At approximately $24 a month, this is a good channel to consider. Check it out here.
This tool is free and available for both Apple and Microsoft devices. It has all the basics, and you can still turn out something of decent quality if you only need something that will allow you to add and edit sounds to video clips and images. It’s a good alternative to Premier and ideal for beginners to use.
You can buy it here
Adobe Premier Pro
This editor is one for the pros – if you’re making tons of high quality videos on a regular basis, this app is worth investing in. Yes, it is an eye watering $343 a year but it is well worth it as it has an array of precision editing options that will allow you to really flex your creativity.
Buy it here
Easy little app to use, you can trim, adjust speeds, crop, add text, filters and frames. You can also add music or use your own voice recording. Great for making TikToks and Stories.
Vixer costs $12.95 a month
This app came off a recommendation from another social media manager that I found on Instagram. This app is fairly intuitive, and one of the first apps I used when I started making TikToks. Splice has a bit more precise editing than Vixer, and you can also add music and sound effects. The app also asks about your level of editing experience when your first get started, so it accommodates creators of all abilities, and for various purposes.
Splice is $4.49 a week.
This app can do all the basics you need for free – but it contains the Inshot logo on all videos you produce. Additionally, because the app is free, it does run ads.
If you want to get access to the full library of transitions, sounds, effects, and removing the InShot logo, then you have to spring for the $5.99 a month plan.
But if you only need the basics, then the free version is more than able to accommodate. The bonus is that Inshot allows you to edit photos and collages too, not just videos.
Impresso has beautiful video templates and a wide variety of text animations you can add to your clips. You can use your own photos/videos, but Impresso also has Unsplash, Pexels and Pixabay built into the app. This is particularly useful if you needed a stock image for a business post, as you wouldn’t have to search for it out of the app and save to your device.
Given this app has a far more extensive offering than the other paid apps, it’s no surprise that you have to pay for their yearly plan (which is $139 a year) but you get a free trial for 3 days, so you can test it out before you commit.
If you’d like to have some private coaching for video editing, please get in touch! We like to start with coffee.