Time to get your tourism campaign up and running

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South Australian Tourism and hospitality operators rejoice! 

It’s obvious consumer confidence is on the rise with the ease of recent restrictions and a large number of interstate travellers who are beginning to have an increasing desire to visit SA, looking for destination experiences. 

How is the tourism industry recovering?

Rodney Harrex, CEO South Australian Tourism Commission, recently presented to the Western Tourism Alliance and showed the latest data of visitor economy was at 70% of normal trade this past August, showing strong possibilities of returning to full tourism trade sooner than expected. It’s reasonable to think any business in the tourism and hospitality industry would want a piece of this business, especially after a scathingly unsure and difficult 18 months. 

Sure this sounds great, but how do you maximise this opportunity with social media? 

In partnership with TiCSA, Social Media AOK helps operators in the industry develop their knowledge of digital marketing, through member workshops with tips on how to leverage your social media for your tourism business. CEO SImone Douglas is presenting a social media basics workshop this week on the Yorke Peninsula as part of TiCSA TourismIQ Workshops – you can check it out and register here

Why should your tourism and hospitality business be using social media? 

With Facebook remaining the favourite platform overall for users, the recent Hootsuite Social Trends 2021 Survey showed, 78% of businesses consider Facebook the most effective platform for reaching their business goals. The report also uncovers data showing over 95% of the Australian population own a smartphone with easy internet access and over 34% of the population used social media as a main source when researching a brand. A staggering 19.99 million Australians access their social media on their phone! 

The social media stampede is on 

Right now, we have a record number of operators in both hospitality and tourism, looking to start campaigns to get their name in front of potential visitors and take full advantage of digital options both across social media and Google Ads. We have seen a significant increase in operators in wine, tours, accommodation, distilling, experiences and transport, all jumping on board social media advertising campaigns. 

How can this help your tourism operation?

A successful campaign with strategic planning and a clear target audience can align a tourism and hospitality business’s goals delivering bookings, product sales, lead generation, database sign ups, brand building and increase website traffic, by delivering your content to those already searching for service. We have some compelling data and statistics with client case studies in Tourism and hospitality, ready to make your decision easy to include social media in your marketing mix on our website. 

What about businesses not in the tourism industry? 

You don’t have to be a tourism or hospitality operator to take advantage of social media and make part of the mix in your marketing strategy. We consistently see digital platform growth for businesses across a variety of industries and you can see this in our client case studies. We love to chat to all businesses wanting to be #SeriouslySocial.

Ready to have coffee?

If your tourism operation wants a jump start on competitors with the social media advantage and a share of the audience already having the conversation about your products and services, it’s time to get #SeriouslySocial about your digital campaigns and book coffee with me. You don’t want to miss the boat on this one!

Feel free to reach out to me at meredith@socialmediaaok.com.au or our contact form here

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Meredith Waterhouse

Meredith Waterhouse

Director of Marketing at Social Media AOK, Meredith is a Certified Practising Marketer with the Australian Institute of Marketing (AMI) and a highly active member of the marketing community A self-proclaimed Chief Happiness Officer, she is an avid network builder and a self-motivated individual with an entrepreneurial mindset.