TikTok…. have you heard about it yet? Much like the now-retired Vine, TikTok is a shortform video sharing app with over 500 million global users, and it was the most downloaded app in 2018. Heralding from China, this social media channel allows users to create short videos of 3-15 seconds or looping videos of 3-60…
While it’s not the platform that’s regularly in the news, LinkedIn has been quietly chugging away in the background, gaining loads of momentum. LinkedIn have reported that their user base has now surpassed 590 million members worldwide, including over 9 million here in Australia. And as of January 2019, we found there to be 470,000 LinkedIn users…
It’s a question we hear all the time: “How often should I review my social media strategy?” The answer: FREQUENTLY. Gone are the days of spending hours writing a document that will last for years. The world of social media is an ever-evolving one, so your social media strategy should never be a steadfast document…
As reported by The Next Web, image and video-sharing social media giant Instagram is currently testing a few new features that will hopefully be rolled out in over the coming weeks and months – including a Regram button. This is news that will excite many users, because as it stands Instagram has no public…
If you’re in the business of personal finance, food and drink, travel, or executive search, then ‘dark social’ accounts for more than 70% of your social sharing (RadiumOne). Have I got your attention on this dark social thing? 🙂 Digital media and advertising is often championed above other types of more traditional marketing…
Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…
Recently we were lucky enough to attend Google Partners Connect event on digital marketing, being hosted at the office of The Online Director – our Google AdWords partner, and one of Adelaide’s very few Google Premier Partners. We thought we’d share with you a few key takeaways from the event that might be of…
So what is SEO and do you know enough to be dangerous? And what does that even mean, anyway? As business owners and marketers, we are often expected to be ‘Jacks of All Trades’. If that’s the case though, we need to equip ourselves with enough knowledge to do the job properly, or to hold…
In case you’ve been living under a rock for the last year, you would know that the race for the White House comes to a halt today in the US! It’s Election Day and the Trump v Clinton battle is as fierce as ever. Polls, votes and predictions are being created everywhere, with social media…
There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…