Things To Bear In Mind In A Social Media Storm

At this time of year with consumerism at its peak, with it comes the inherent risk of an unhappy customer.  The thing that we are referring to specifically and most prevalent during the holiday season is how easy it is for a business to find themselves in the middle of a social media storm of negativity.  Social media has given rise to a new way for people air their grievances, and many feel that this gets a better response than in store or via a call centre.