While helping our clients with managing their social media presences, we are often asked – “But which social media platforms should I be focusing on?” The answer is simple – Only those where your target audience is spending their time 🙂 To help you work out where your audience might be playing, we’re going to…
With digital becoming more and more of a focus and a required string to your marketing bow as opposed to an optional one, it begs the question for most marketers: “What do I need to actually do in-house, and what can I outsource to an agency?”. Which of course leads straight into: “How do I…
Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…
Ever wondered why some Facebook pages have a blue or grey tick icon next to their profile name, while yours has nothing? It means their page has been verified and here’s why yours should be too. While it may be something you’ve never thought about before, Facebook verification for business pages is actually quite important and is…
At this time of year with consumerism at its peak, with it comes the inherent risk of an unhappy customer. The thing that we are referring to specifically and most prevalent during the holiday season is how easy it is for a business to find themselves in the middle of a social media storm of negativity. Social media has given rise to a new way for people air their grievances, and many feel that this gets a better response than in store or via a call centre.