Social Media Advertising – What’s new in the zoo.

Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…

Facebook Verification for Business Pages: What it means & how to get it

Ever wondered why some Facebook pages have a blue or grey tick icon next to their profile name, while yours has nothing? It means their page has been verified and here’s why yours should be too. While it may be something you’ve never thought about before, Facebook verification for business pagesĀ is actually quiteĀ important and is…

Things To Bear In Mind In A Social Media Storm

At this time of year with consumerism at its peak, with it comes the inherent risk of an unhappy customer.Ā  The thing that we are referring to specifically and most prevalent during the holiday season is how easy it is for a business to find themselves in the middle of a social media storm of negativity.Ā  Social media has given rise to a new way for people air their grievances, and many feel that this gets a better response than in store or via a call centre.