Social Media Advertising – What’s new in the zoo.

Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…

Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…