While it’s not the platform that’s regularly in the news, LinkedIn has been quietly chugging away in the background, gaining loads of momentum. LinkedIn have reported that their user base has now surpassed 590 million members worldwide, including over 9 million here in Australia. And as of January 2019, we found there to be 470,000 LinkedIn users…
Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…
On Wednesday the 12th of April I delivered a keynote presentation to 150 Adelaide Marketers on the art of social selling and personal branding on LinkedIn for Brand South Australia.. Whilst I speak on a huge range of topics when it comes to social media marketing and it’s business applications this is by far my…
Businesses need social media, you have probably heard this time and time again, but starting your own business is tricky and after not long you will realise how hard it is to gain connections and increase client numbers and yes, social media can make it easy for you.
Taking a look at the social media landscape over the last couple of months, we can see that things have been busy.
LinkedIn is a powerful networking tool for university graduates and there are most certainly rules when it comes to utilising the power of it. There are hundreds of networking sites out there and it can be very confronting trying to work out where you stand in what networks. Should you make your Facebook private? Have I deleted my MySpace account from when I was 16? What was I even up to when I was 16? Your existing digital footprint can be a make or break moment in your professional career.
I think it’s reasonably fair to say that PPC or pay per click advertising has been really well established for a very long time by Google and widely used by businesses across Australia.
With the advance of Social Media Platform advertising on Facebook, Twitter (still in beta) and LinkedIn it is important to evaluate where you choose to spend your PPC budget and how well it works for you.
So here is a brief overview of the advantages of using LinkedIn as part of your advertising spend.
So Christmas is just around the corner and whilst many businesses are looking forward to the Christmas break and postponing marketing decisions until they return in the new year. We are doing the exact opposite, and are advising our clients to prepare themselves to have a very social “media” Christmas.
Why you ask?
Social media and small business is tough and sometimes all consuming. After taking some time out with my delightful partner in crime over the weekend I noticed something mildly concerning.