LinkedIn Pages

LinkedIn Pages – What’s new & what you need to know

While it’s not the platform that’s regularly in the news, LinkedIn has been quietly chugging away in the background, gaining loads of momentum. LinkedIn have reported that their user base has now surpassed 590 million members worldwide, including over 9 million here in Australia.  And as of January 2019, we found there to be 470,000 LinkedIn users…

Social Media Advertising – What’s new in the zoo.

Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…

5 Golden Rules for University Graduates Using LinkedIn

LinkedIn is a powerful networking tool for university graduates and there are most certainly rules when it comes to utilising the power of it. There are hundreds of networking sites out there and it can be very confronting trying to work out where you stand in what networks. Should you make your Facebook private? Have I deleted my MySpace account from when I was 16? What was I even up to when I was 16? Your existing digital footprint can be a make or break moment in your professional career.

 

What you can do with LinkedIn and advertising

I think it’s reasonably fair to say that PPC or pay per click advertising has been really well established for a very long time by Google and widely used by businesses across Australia.

With the advance of Social Media Platform advertising on Facebook, Twitter (still in beta) and LinkedIn it is important to evaluate where you choose to spend your PPC budget and how well it works for you.

So here is a brief overview of the advantages of using LinkedIn as part of your advertising spend.

A Very Social Media Christmas

So Christmas is just around the corner and whilst many businesses are looking forward to the Christmas break and postponing marketing decisions until they return in the new year.  We are doing the exact opposite, and are advising our clients to prepare themselves to have a very social “media” Christmas.

 

Why you ask?