You may have noticed a flurry of activity in the last few months from many Australian and global service providers taking a close look at their operations and updating their privacy policies. Why? The GDPR of course, these four letters represent the future of global data protection and privacy laws. Privacy is a BIG deal…
With the immense popularity of social media, the traditional landscapes of public relations (PR) through newspapers, magazines, and other periodicals have completely changed. Gone are the days where PR professionals would subscribe to print publications to get the latest stories that they can use for their “newsjacking” strategy, or the practice of injecting your marketing ideas into recent news to generate more followers. Unlike radio and TV commercial spots, social media channels provide PR companies with cost-efficient means of publishing press releases and digital contents (audio, video, and creative visuals).
image courtesy of The Think Tank (via Flickr Creative Commons)