Is your hotel seriously social

Is Your Hotel Seriously Social for the AHA

Is Your Hotel Seriously Social? In today’s highly connected, real-time world, your venue’s patrons are checking in, leaving reviews, and commenting about your business in the online space, and while most hotels have setup all of their social media channels, they often have little to no formal strategy when it comes to social. In this…

Facebook Masterclass

Facebook Masterclass for Brand South Australia

Facebook Masterclass for Brand South Australia Approximately 15 million Australians actively use Facebook each month, and brands are increasingly feeling the struggle after the recent Facebook algorithm update that changed how content appears in our feeds.  However, making ‘noise’ on social media just for the sake of it to try and increase reach is the wrong…

Social Media Advertising – What’s new in the zoo.

Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…

Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…

Social Media Failures

Over the last few weeks there has been quite a number of social media failures.  Just recently a local hotel made a very large faux par by posting a proposed price adjustment and a not so kind view of those who went against their point of view. The immediate backlash went much further than anything they ever imagined, resulting in TV and news channels reporting on it.