South Australian Social Media Statistics – June 2020

While helping our clients with managing their social media presences, we are often asked – “But which social media platforms should I be focusing on?”

The answer is simple – Only those where your target audience is spending their time 🙂

To help you work out where your audience might be playing, we’re going to compile a monthly update for you on South Australian Social Media Statistics June 2020 for Facebook, Instagram and LinkedIn.

Facebook Users in South Australia (June 2020)

As of 30 June 2020, there were 1.1 million Facebook users aged 18-65+ living in South Australia.

53% of these users were female, and 47% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

Instagram Users in South Australia (June 2020)

As of 30 June 2020, there were 630,000 Instagram users aged 18-65+ living in South Australia.

55% of these users were female, and 45% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

LinkedIn Users in South Australia (June 2020)

As of 30 June 2020, there were 530,000 LinkedIn users aged 18-65+ living in South Australia.

Interestingly, when using the platform targeting tools to look at gender and age breakdown, the numbers don’t quite add up.  We can only assume that this is because there are many LinkedIn profiles that are incomplete, where a user has not specified their gender or age.

From the numbers that we can see, roughly 42% of these users were female, and 58% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

If you’re still not sure what to do with all these numbers and would like to have a coffee to talk about social media for your business with Adelaide’s largest specialist social media agency, give us a call on 1300 65 85 43 or fill out our contact form to get in touch.

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Our work is licensed under the Creative Commons License CC BY-ND 3.0.

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South Australian Social Media User Statistics compiled by SocialMediaAOK.com.au. Figures correct as of 30 June 2020.