As we are all aware, social media is everywhere. Absolutely everywhere, there’s no escaping it. With no exceptions to the political world, social media is running wilder than ever with the 2013 Federal Election. If you’re a bit of a political nerd, you’ll be thriving off the social media wars, if not, brace yourself- the tweets and posts will be just as bad once the decision has been made!
With the current election underway, social media is increasingly becoming the go to place when seeking political news. I know that when I heard about Kevin Rudd’s shaving selfie I went straight to Instagram for a peek. Similarly hearing about Tony Abbott’s ‘sex appeal’ comment about Liberal candidate, Fiona Scott sent me straight to Twitter to see all the commotion.
Social media is now a valid communication tool for politicians, journalists and the general public and is progressively becoming integrated with traditional media to increase the effective delivery of political news. In a fast changing political environment, social media provides instant news updates, with major news channels also utilising social media mediums. Lucky for all you political lovers- you won’t miss a thing!
Kevin Rudd and Tony Abbott’s Twitter Pages.
The challenge for political leaders in the 2013 Federal Election, along with all of us, is to keep up with the rapidly evolving social media platforms. Sure a Facebook page is beneficial, being the most frequently used platform, but what about Twitter, LinkedIn, Instagram and Google Plus? These are just a few on the forever-evolving list that are all tools in today’s society and need to be kept up with for one to successfully compete. Rudd currently has the one up on Abbott with a personal Instagram account (his hilarious shaving selfie as previously mentioned in this blog post). Here’s the photo of Rudd trying to portray himself as being the average Australian guy.
If you are present on social media you’ll see that it is causing some heavy competitiveness in the 2013 election, with paid advertising campaigns on Facebook taking more of a focus on the individual candidate and not the party. Tony Abbott ‘suggested pages’ are filling up Facebook news feeds with his advertising campaigns and recent allegations claim that Tony Abbott has also bought fake Twitter followers to increase his popularity to compete with Kevin Rudd.
Not only is social media present in the 2013 Federal Election for politicians to advertise their promo-fest to the public but the general public is increasingly using social media sites to discuss and debate their opinions on the political leaders and campaigns. Although social media can benefit one, it can also be detrimental with negative posts, comments and tweets going viral therefore emphasising the importance of media monitoring.
Well that’s enough from me on politics. For those of you who are loving it- enjoy, for those of you who can’t wait for it to all be over- it’ll be AOK!
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