Social Media Engagement Fundamentals


Social Media Engagement Fundamentals Training

Dates Held: 19 May 2020, 25 August 2020.

Do you feel as though you’re struggling to get cut-through when it comes to your social media channels? Sometimes it can really feel like you’re talking to an empty room.

So how do we find those people to have a meaningful conversation with?

This Social Media Engagement Fundamentals training will cover:

  • DISC profiling and how it impacts content
  • The rise of the humanist approach to marketing
  • Maslow’s Hierarchy of Needs and how it impacts on your engagement strategy
  • How to ask your audience questions effectively
  • How to incentivise and attract engagement
  • Using polls to discover information
  • Effective hashtag use to reach the right audiences
  • Executing interactive competitions
  • Converting your customers into advocates
  • Crafting copy so that you speak “to” your audience and not “at” them
  • Appropriate ways to respond to topical trends, and knowing when to leave things alone
  • Engagement tools for measuring your results

Who Should Attend:

Business Owners, Marketing Managers or Assistants, or anyone who manages social media channels.

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop.