Content Strategy & Copywriting


Social Media Content Strategy & Copywriting Training

Dates Held: 5 May 2020, 11 August 2020.

The most common plight we hear from people with regards to their social media is: “I don’t know what to post!”

In line with that, they also don’t know how often they should be posting, what times of day they need to post to maximise their reach, or how long their posts should even be for each platform! And let’s not get started on the Hashtag vs No Hashtag debate.

The way to stand out on social media is to identify specific goals centered around your key target audiences, then create valuable posts that align with these, and distribute your content on the right platforms (at the right times!). Then it’s about measuring your results and continually fine-tuning your content strategy for success.

This Social Media Content Strategy & Copywriting training will cover:

  • Identifying your social media goals
  • Planning your social media content
  • Building a social media content calendar
  • The importance of personality in copywriting and how to get your brand voice to shine through your copy
  • The humanistic narrative and it’s importance in getting cut-through online
  • Curation and sharing of 3rd party content.
  • Developing a brand guidelines so that your tone and copy is consistent – even if you have multiple people creating copy for your channels!
  • How to capture the scrolling user in your first line of copy
  • Implicit versus implied selling techniques through copy

Who Should Attend:

Business Owners, Marketing Managers or Assistants, or anyone who manages social media channels.

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop.