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Facebook Masterclass
Starts On:
July 13, 2018
11:00 am
Ends On:
July 13, 2018
1:00 pm
Facebook Masterclass
Upcoming Dates:
Starts On:
July 13, 2018
11:00 am
Ends On:
July 13, 2018
1:00 pm
Starts On:
September 20, 2018
9:00 am
Ends On:
September 20, 2018
11:00 am
The Duke of Brunswick Hotel - 207 Gilbert Street, Adelaide SA 5000
A$197.00
10 spots left
Event Information

Facebook Masterclass social media training course in Adelaide

 

17 million Australians are now spending more than half a day per week  - 12.5 hours to be exact - on Facebook alone (Sensis Social Media Report 2017).

But trying to market your business or brand on Facebook just for the sake of it can be a huge mistake, costing you lots of time and resources.

In this highly interactive Facebook training course we will show you:

How to build and grow your organic reach on Facebook

  • tips for getting around the recent Facebook algorithm change
  • insights into Facebook’s priorities for newsfeed real estate
  • how to review your Facebook Insights and put them to good use.
  • tips for dealing with declining organic reach
  • building an engaged follower base
  • Facebook Groups – are they worth it?
  • ideal times to post content

Using the Facebook video boom for business

  • tips for creating the best video content for Facebook
  • adding call to action buttons to your native Facebook videos
  • using Facebook video insights to find out what’s working for your audience
  • Facebook Live – why you should and why you would
  • the importance of captions and a one-sentence summary
  • the 5 main reasons that people share videos on social media
  • our ‘video on a budget’ equipment list (that won’t break the bank!)

Making the most of Facebook advertising 

  • getting your audience right
  • creating audiences from engagement to build a cascading funnel
  • experimenting with ad types and your customer journeys
  • CTR vs CPC vs CVR vs CPA
  • why you should never click ‘boost’

 

Who Should attend: Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their personal brand on LinkedIn.

Prior Knowledge: No prior knowledge assumed.

What to Bring:  A fully charged, wifi-enabled laptop with access to your business Facebook account.

Facebook Masterclass
Regular (A$197.00)
Spots left: 10
Quantity
Single Cost
Total Cost
A$197.00
A$197.00
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Video for Digital Marketing
Starts On:
July 27, 2018
10:00 am
Ends On:
July 27, 2018
12:00 pm
Video for Digital Marketing
Upcoming Dates:
Starts On:
July 27, 2018
10:00 am
Ends On:
July 27, 2018
12:00 pm
Starts On:
October 18, 2018
9:00 am
Ends On:
October 18, 2018
11:00 am
Passed Dates:
Starts On:
May 29, 2018
9:30 am
Ends On:
May 29, 2018
11:30 am
Starts On:
March 13, 2018
9:30 am
Ends On:
March 13, 2018
11:30 am
The Duke of Brunswick - 207 Gilbert Street, Adelaide SA 5000
A$197.00
10 spots left
Event Information

Video for social media and digital marketing training course 

A 2016 survey by the Web Marketing Video Council found that 61% of businesses are using video as a marketing tool. In the previous year, 66% of those businesses were not using video at all.

Any business that’s not creating video and promoting it on social media is missing out on a huge opportunity.  The good news is you don’t have to be a big enterprise with a professional video team and unlimited budget to take advantage.  Even if you’re a small business owner with an iPhone, there’s a way to make video for social media work for you.

In this great 2 hour, highly interactive workshop we will take you through how to use some of our favourite video tools.

At the end of the session you will be able to create video content to tell the story of your business, promote special events, introduce your team, showcase your products, and much more.

The training course outlines the following:

  • Understanding what your basic video toolkit should include
  • The importance of sound quality
  • Tools available to create engaging content
  • Livestreaming on social media – how to do it and when to do it.
  • Optimal length of videos for social media posts, social media advertising, and your website
  • How to roadmap your video to ensure your message is clear
  • Integrating video as part of your wider communications strategy.
  • Where to host your videos and why
  • Basic video editing tools

Who Should attend: Business Owners, Marketing Managers or Assistants, or people wanting to learn more about editorial plans and content strategies.

Prior Knowledge: No prior knowledge assumed.

Video for Digital Marketing
Regular (A$197.00)
Spots left: 10
Quantity
Single Cost
Total Cost
A$197.00
A$197.00
Booking Event ...
Success!
Thank you for reserving a spot. Looking forward to seeing you!
How To Write A Social Media Strategy
Starts On:
August 22, 2018
9:30 am
Ends On:
August 22, 2018
11:30 am
How To Write A Social Media Strategy
Upcoming Dates:
Starts On:
August 22, 2018
9:30 am
Ends On:
August 22, 2018
11:30 am
Passed Dates:
Starts On:
May 15, 2018
9:30 am
Ends On:
May 15, 2018
11:30 am
Starts On:
April 03, 2018
9:30 am
Ends On:
April 03, 2018
11:30 am
The Duke of Brunswick hotel - 207 Gilbert Street, Adelaide SA 5000
A$197.00
10 spots left
Event Information

A Social Media strategy is crucial for your business, especially in today’s society where everything is happening online.

Learn how to generate an effective and efficient social media marketing strategy from the leading social media specialists in Adelaide.

The training course covers the following:

  • Understand different demographics on the different platforms
  • Learn the four key elements of a holistic social media strategy
  • What to look for on your website
  • How advertising ties in with your communications and marketing plan
  • How to measure success
  • Social Media Strategy Template

Who Should attend: Business Owners, Marketing Managers or Assistants, or people wanting to learn more about marketing their business effectively using social media.

Prior Knowledge: No prior knowledge assumed

How To Write A Social Media Strategy
August 22, 2018
Regular (A$197.00)
Spots left: 10
Quantity
Single Cost
Total Cost
A$197.00
A$197.00
Booking Event ...
Success!
Thank you for reserving a spot. Looking forward to seeing you!
Facebook Advertising
Starts On:
September 07, 2018
11:00 am
Ends On:
September 07, 2018
1:00 pm
Facebook Advertising
Upcoming Dates:
Starts On:
September 07, 2018
11:00 am
Ends On:
September 07, 2018
1:00 pm
Starts On:
November 01, 2018
9:00 am
Ends On:
November 01, 2018
11:00 am
Passed Dates:
Starts On:
June 14, 2018
9:30 am
Ends On:
June 14, 2018
11:30 am
Starts On:
April 10, 2018
9:30 am
Ends On:
April 10, 2018
11:30 am
Starts On:
February 06, 2018
9:30 am
Ends On:
February 06, 2018
11:30 am
The Duke of Brunswick hotel - 207 Gilbert Street, Adelaide SA 5000
A$197.00
10 spots left
Event Information

Seven in every 10 Australians is on Facebook, and the average punter is spending more than 12.5 hours per week checking their newsfeed.... is your business where they're looking??

No?  Well your business or brand should look into a  Facebook advertising strategy to make the most of advertising on this hugely popular platform!  And  we don't just mean clicking "BOOST" on a few posts either.

Spend a morning letting Adelaide's Facebook advertising specialists show you how we've helped businesses achieve amazing results using the Facebook Advertising tool.

What we'll cover:

  • Devising an advertising plan for your business, including budgets
  • Selecting the right campaign objectives
  • How to build an audience in Facebook based on your ideal customers
  • The power of creating custom and lookalike audiences from your existing client databases
  • Selecting the right placements for your ad
  • The importance of messaging, good imagery, and selecting the right call to action
  • CTR, CPC, CPM, Frequency, Reach, Relevance Score - how to decipher the reporting features
  • The numbers - what figures are actually worth looking at and some benchmarks to work towards

 Who Should attend: Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their personal brand on LinkedIn.

Prior Knowledge: No prior knowledge assumed.

 

Facebook Advertising
Regular (A$197.00)
Spots left: 10
Quantity
Single Cost
Total Cost
A$197.00
A$197.00
Booking Event ...
Success!
Thank you for reserving a spot. Looking forward to seeing you!
LinkedIn - From connection, to coffee, to business.
Starts On:
October 04, 2018
9:00 am
Ends On:
October 04, 2018
11:00 am
LinkedIn - From connection, to coffee, to business.
Upcoming Dates:
Starts On:
October 04, 2018
9:00 am
Ends On:
October 04, 2018
11:00 am
Passed Dates:
Starts On:
May 01, 2018
9:30 am
Ends On:
May 01, 2018
11:30 am
Starts On:
February 13, 2018
9:30 am
Ends On:
February 13, 2018
11:30 am
The Duke of Brunswick hotel - 207 Gilbert Street, Adelaide SA 5000
A$197.00
10 spots left
Event Information

LinkedIn training – How to grow your network and take it from connection, to coffee, to business.

Dates Held: 13 February 2018, 1 May 2018, 24 October 2018

LinkedIn is no longer just online CV, it has grown to be one of the biggest professional online social media networks. Leveraging LinkedIn to improve your own personal brand and position yourself and your business appropriately within the professional realm is a key to sustained business success and growth.

Learn how to take LinkedIn Connections to a whole new level and a proven strategy for turning those online relationships into strong business referral partnerships offline from Adelaide’s leading social media specialist.

This highly interactive workshop will take you through what it takes to get the most out of LinkedIn:

  • How to optimise your profile to start making the connections you want.
  • How to have a strategy behind connecting.
  • Researching sales prospects, potential referral partners, and keeping an eye on your competition.
  • Privacy settings and why they matter.
  • The power of 'social proofing'
  • Recommendations and how to use them
  • Understanding how your LinkedIn profile is built for search on Google as well as LinkedIn
  • Using groups to expand your network, build your credibility, and get the connections you want.
  • How to build solid relationships over time using LinkedIn as the starting point to take it from connection, to coffee, to business.

Who Should attend: Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their personal brand on LinkedIn.

Prior Knowledge: No prior knowledge assumed.

What to Bring:  A fully charged, wifi-enabled laptop with access to your personal LinkedIn profile.

LinkedIn - From connection, to coffee, to business.
October 04, 2018
Regular (A$197.00)
Spots left: 10
Quantity
Single Cost
Total Cost
A$197.00
A$197.00
Booking Event ...
Success!
Thank you for reserving a spot. Looking forward to seeing you!