Facebook has removed the grey badges from business pages – what will this mean for company pages and how to ensure your page is meeting the bare minimum?
You may have noticed that since October 30th, Facebook has removed the grey badges from business pages.
But first – what was the difference between the blue and the grey badge verification ticks?
The blue badge (or the blue tick) signals that the media company, brand or public personality is authentic and has been verified by Facebook through their extensive verification process.
The grey badge (or the grey tick) signaled that the business or organization has been verified and has been deemed authentic by Facebook.
So why did Facebook remove the grey badges?
According to reports, Facebook removed the grey ticks because users were unsure of the difference between the badges and were not sure what the grey badges signified.
Additionally, there was also the matter of users being able to create fake accounts for a business, then apply for a grey badge and then pass their fake page as the ‘real’ or ‘official’ page for that business.
In short, Facebook is trying to rectify the problem and reduce confusion.
It is worth noting that blue badges were not affected by this update and remain intact.
I used to have a grey badge on my page – how will I be able prove that page is authentic now?
Once the grey badge is removed, you’ll need to prove that your page is the official page for your business to Facebook.
– your page information is complete,
– all contact information is updated
– ensure you have a proper profile picture
– all posts are following best practices
Now that the grey badges have been removed, you will have to find other ways to show that your page is officially managed by your company.
Posting regularly (at least 3 or more times a week), featuring your team members in posts, and actively responding to comments will show that your business is still operating. Creating video posts/live streams is also another way to demonstrate that your business is authentic and seeking new ways to connect and engage with your audience.
If you are having some issues with your pages on Facebook, or have some more questions about Facebook pages, get in touch with us! We love any excuse for a coffee catch up!