While Facebook is an incredibly powerful social media channel, you are missing out on tapping into its full potential if you are relying on organic social media content and posts alone.
With it’s hyper-targeted audience options and the ability to nurture customers through the purchasing journey with you, Facebook advertising provides a great way for businesses and brands alike to reach more of their ideal customers, and in doing so, work towards achieving various business goals.
And it’s not just us that think so – a survey of social media marketers found that a solid 96% consider Facebook the best social media platform for return on investment, and this was across both B2C (business to consumer) and B2B (business to business) companies.
The good news is that anyone with a Facebook Page can advertise on Facebook, and there are a range of different advertising options that can help with just about any business goal!
Facebook Advertising Audience Targeting Options
With 2 billion monthly active users on Facebook globally, and a solid 15 million active users in Australia alone, you can rest-assured that your customers are playing on Facebook.
Facebook’s advertising tool allows you to create target audiences of people based on age, gender, hobbies and interests, job titles, industries, behaviours, age of children, location, and more!
You could create an audience of Parents in Australia, who have children aged between 5 and 12 years, who like football.
Or an audience of men who are employed, and are interested in luxury items.
Or an audience of women within 40km of the CBD of Adelaide who became engaged in the last 3, 6, or 12 months….
Or maybe you’d like to reach people who have scrolled to a certain depth on a particular page on your website?
The possibilities are limitless!
What are the Facebook Advertising options?
When creating a Facebook Advertising campaign, you will be met with some 11 different styles of campaign to choose from:
It can be a little bit mind boggling to even know where to begin, and this is before we’ve had to decide whether we’re A/B testing ad variants, built our audience, selected ad placements, chosen our bidding structure, set our budgets… oh, and then you have to design the ads and write the copy!
Never fear, that’s why Social Media AOK is here!
What can Facebook Advertising help a business achieve?
Implementing cleverly structured Facebook Advertising campaigns can assist with many things, but what have we actually helped Adelaide and Australian businesses achieve?
Well, because we make sure the correct measuring tools and software packages are in place, we are able to be track and report on all Facebook advertising activity for our clients. Here’s a few examples:
Facebook Advertising is more than boosting
Many a time we’ve heard potential customers tell us that they’ve tried their own hand at Facebook Advertising, but “it doesn’t work”. More often than not, we find these people have just been boosting posts here and there.
The results outlined above are from carefully structured advertising campaigns that are designed to layer and compliment one another, working to nurture your customers through their purchase journey and increase the likelihood of them converting.
Not sure where to start?
If you’re not sure where to start, we have a range of social media advertising packages that can see us take over your Facebook advertising and work alongside you as your outsourced digital marketing partner. We also offer social media training and social media coaching services.
We like to start with coffee.