You want a specialist social media agency and not a generalist in your corner

“You want a specialist social media agency and not a generalist in your corner” is something I say time and again and for a very simple reason, Social Media is complex and it’s business applications are diverse and (should) vary according to your own business goals. As a specialist Adelaide Social Media Agency we are…

Example Facebook Post to appeal to DISC Personality Types

How to talk to the DISC Personality Types using Social Media

Just last week, I was lucky enough to attend a ‘Behavioural Profiling‘ session with Adelaide HR Consultants Harrison McMillan, through Brand South Australia, as a part of their excellent Professional Development & Training Series. What is DISC Profiling? DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston (who…

Things To Bear In Mind In A Social Media Storm

At this time of year with consumerism at its peak, with it comes the inherent risk of an unhappy customer.  The thing that we are referring to specifically and most prevalent during the holiday season is how easy it is for a business to find themselves in the middle of a social media storm of negativity.  Social media has given rise to a new way for people air their grievances, and many feel that this gets a better response than in store or via a call centre.