You want a specialist social media agency and not a generalist in your corner

“You want a specialist social media agency and not a generalist in your corner” is something I say time and again and for a very simple reason, Social Media is complex and it’s business applications are diverse and (should) vary according to your own business goals. As a specialist Adelaide Social Media Agency we are…

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Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…

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Example Facebook Post to appeal to DISC Personality Types

How to talk to the DISC Personality Types using Social Media

Just last week, I was lucky enough to attend a ‘Behavioural Profiling‘ session with Adelaide HR Consultants Harrison McMillan, through Brand South Australia, as a part of their excellent Professional Development & Training Series. What is DISC Profiling? DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston (who…

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