If you’re in the business of personal finance, food and drink, travel, or executive search, then ‘dark social’ accounts for more than 70% of your social sharing (RadiumOne). Have I got your attention on this dark social thing? 🙂 Digital media and advertising is often championed above other types of more traditional marketing…
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Facebook Instant Replies were launched in 2016 and were seen as a great way to automate customer service support for your brand. In essence, Facebook Instant Replies can be setup so that when someone private messages your page, an instant response is sent to them acknowledging receipt of that message. This seems to be a really…
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Business rules to live by – what five years in business has taught me. Happy 5th birthday to us – halfway to double digits. Funnily enough, I feel a little like I blinked for a second and here we are at the end of our 5th year in business, one of the about 98 per…
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There are thousands of websites claiming to help you improve your “tinder-game”, and these usually revolve around improving the pictures you choose to represent yourself with. These pop-psychology hints give some pretty common sense advice – often their “golden advice” consists of making sure the picture is well lit and in focus. Well, obviously! One…
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Haven’t heard of Facebook Pixel? Unsurprising. It’s not exactly “advertised”. But if you’re running advertisements on Facebook (and if you’re also reading this blog it’s more than likely that you are), using Facebook Pixel is a no-brainer. To answer the what, Facebook Pixel is a piece of code that is embedded into your website and…
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Today I presented another keynote session for Brand South Australia on Social Media Advertising and how it has evolved in the last 6 months. It’s always hard to know where to pitch a session when it is being delivered to a broad and somewhat unknown cross section of industries and businesses with their own unique…
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Recently we were lucky enough to attend Google Partners Connect event on digital marketing, being hosted at the office of The Online Director – our Google AdWords partner, and one of Adelaide’s very few Google Premier Partners. We thought we’d share with you a few key takeaways from the event that might be of…
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Social Media AOK is a fun, flexible and fluid social media agency that specialises in all things Social Media. We place a huge amount of importance on the culture in the team and are looking for a switched on person with an eye for detail. to join our team. Suitable candidates will tick the following boxes…
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The Ultimate Webinar Cheat Sheet Webinars offer a time-saving, cost-efficient, and often highly effective way to keep in touch with potential and existing clients. To provide your audience with a valuable experience that gives them the key takeaways they need there are some key things that you have to do to ensure that you are an engaging presenter.…
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On Wednesday the 12th of April I delivered a keynote presentation to 150 Adelaide Marketers on the art of social selling and personal branding on LinkedIn for Brand South Australia.. Whilst I speak on a huge range of topics when it comes to social media marketing and it’s business applications this is by far my…
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