While there is so much more to Instagram than the amount of likes you get on your favourite snaps, it’s still something we all strive to get. The more likes you get, the more people are exposed to your brands, products, or message. This creates more opportunities to gather followers, which grows your audience, pushes…Details
March 8th heralds International Women’s Day, or as it is being referenced on social media: #IWD16 or #IWD2016 Defined on the International Women’s Day website as “a global day celebrating the social, economic, cultural and political achievements of women” and a day to “mark the call to action for accelerating gender parity”. This day offers…Details
If you haven’t heard of the app CamScanner, it’s about to make your life a whole lot easier and your phone or tablet a whole lot more valuable. CamScanner is exactly as the name suggests, it turns your iPhone or Android camera into a scanner. It allows hard copy documents to be captured on…Details
Instagram, the online mobile photo and video sharing social networking service, has long been a marketing domain for businesses with products. Instagram’s some 400 million active monthly users (Source: blog.Instagram) are continually browsing their Instagram feeds, primarily on their mobiles, enjoying images from their friends, but also from the brands that they follow. They might…Details
There have been 100’s if not 1000’s of posts in the lead up to and the beginning of 2016 regarding social media trends, and that’s awesome. I mean after all it is good to keep abreast of whats happening and what the developments are in the space. Our team dedicate a good proportion of their…Details
Social media content is meant to be just that; social. This type of interaction with consumers is fast becoming standard, and it’s one of the most useful marketing tools in your arsenal. You’re bypassing traditional methods and connecting with people on a personal level, where they’re most comfortable. Businesses utilise these platforms to engage with…Details
We often hear about how social media is changing our lives (in a positive way, and sometimes, not so much), but regardless of your opinion, there is no doubt that the ever-changing online social landscape has affected how we do a lot of things. It seems that we have to always be careful with what…Details
Canva for Work is sure to become one of the most popular graphic design programs in the workplace, with a range of added features aimed at making the work of creators and designers much simpler. The original version of Canva is a free, easy-to-use design program which allows users to choose from dozens of pre-made…Details
Those of your who follow or chat with us at Social Media AOK HQ, will know we are fond fans of Hootsuite. Well, out of nowhere they have given us a great present, the ability schedule, publish, as well as monitor your feed and actively engage, all via your web dashboard. What does this mean…Details
It is undeniable that Facebook is one of the most popular social media sites of them all, with over 13 million Australians using the site, and 11 million logging on each and every day. Recently, a small business conference in Adelaide organised by Facebook helped local business owners understand the ways in which Facebook can…Details
In 2015 big data and analytics will be all about focusing on the most relevant data for insight into what will turn investment into return. More organisations will also look at how automated data can add value to their business with deep insight technologies. In December 2014 Scarborough Beach (Perth) had an unexpected visitor in the form of a 30-tonne humpback whale carcass.Details
This is a reference to ‘hidden city ticketing’, a primarily US phenomenon.
Here’s an example. Among discount airlines in the USA, sometimes a ticket from LA to New York via Chicago (LAX-CHI-JFK) is cheaper than a ticket from LA to Chicago (LAX-CHI) direct. So a passenger wanting a LAX-CHI flight could save money by buying the first type of ticket and then discarding the CHI-JFK leg.Details
It’s always fantastic to have an opportunity to talk to people about a subject you love and although it may sound a little crazy, I find social media advertising and it’s capacity to really hone in on an audience or demographic absolutely fascinating, so I was really pleased to be able to deliver a session last week for Brand South Australia on all things Social Media Advertising.Details
In the last few weeks a new breed of Social Media applications have arrived. Twitter’s Periscope, and its rival Meerkat offer users the opportunity to either produce, or watch, live streamed video and audio of day to day life. Viewers can comment in real time about what they are seeing, and users can monitor live the number of people watching them eat some fruit, roller skate through a park, or propose to their partner.Details
For most service based organisations, they can invest squillions into restructuring, advertising, processes, logos etc. But the most common thing organisations seem to forget is that their people are their brand. Service offering organisations like law firms don’t have a product. We don’t have a fancy piece of technology that can be touched, seen, heard etc. You are our brand. Accept it.
Embrace it. You represent us.Details
“On 24 September 2014, the Office of the Small Business Commissioner (with support from the Adelaide City Council) hosted a rare line-up of eCommerce industry heavyweights to give South Australian retailers a glimpse at the future of retail and how they can make online work for them.” eBay Mainstreet
Since I have apparently graduated to digital heavyweight I thought I should probably share the great takeaways I got from the session.Details
Facts about China & Sina WeiBo
China has the world’s biggest internet user base in nowadays, and it is up to 600 Million people and growing. China also has the world’s most active environment for social media platform. Besides there are lots of serious law regulations to manage the social media platform in China; and every business activity must require to follow the national law in the occur location.Details
With the immense popularity of social media, the traditional landscapes of public relations (PR) through newspapers, magazines, and other periodicals have completely changed. Gone are the days where PR professionals would subscribe to print publications to get the latest stories that they can use for their “newsjacking” strategy, or the practice of injecting your marketing ideas into recent news to generate more followers. Unlike radio and TV commercial spots, social media channels provide PR companies with cost-efficient means of publishing press releases and digital contents (audio, video, and creative visuals).
image courtesy of The Think Tank (via Flickr Creative Commons)Details
You’ve got the words down. You can market your company to anyone who wants to read about it – your company has a massive online following from your daily Facebook and Twitter posts. You’re looking to expand, to keep up with forever-evolving technology, but you just don’t know where, or who, to target.Details