Marketing for RTOs – 10 Do’s and Do Not’s

Registered Training Organisation’s (RTO) have their own regulations that must be adhered to regarding their own marketing and advertising. Below is a list of 10 points that RTO’s can and can’t do. The Nationally Recognised Training (NRT) logo needs to be displayed with the RTO’s code on the advert. The Registered Training Organisation should have…

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You want a specialist social media agency and not a generalist in your corner

“You want a specialist social media agency and not a generalist in your corner” is something I say time and again and for a very simple reason, Social Media is complex and it’s business applications are diverse and (should) vary according to your own business goals. As a specialist Adelaide Social Media Agency we are…

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Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…

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Social media influencers: don’t let the money influence the truth

Social media might mean that the way in which individuals share cat videos has changed forever, but it has also changed how businesses interact with their consumers. Many have quickly realised the value of influencers in driving demand for their products. But before splurging on a deal with the latest Instagram hotshot (or entering into…

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How to talk to the DISC Personality Types using Social Media

Just last week, I was lucky enough to attend a ‘Behavioural Profiling‘ session with Adelaide HR Consultants Harrison McMillan, through Brand South Australia, as a part of their excellent Professional Development & Training Series. What is DISC Profiling? DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston (who…

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Using their powers for good: Facebook’s safety feature & the tragedy in Brussels

With recent tragic events this week in Brussels, we have again seen Facebook enact their Safety Check feature:   When Facebook’s safety feature was first enabled, Facebook founder Mark Zuckerberg posted:  “When disasters happen, people need to know their loved ones are safe. It’s moments like this that being able to connect really matters.” –…

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