After recently attending a presentation by James Neal from Isentia thanks to Brand South Australia, we were impressed by the numbers, the case studies, the different social media channels, and the opportunities that they present to modern-day social media marketers. Given that the Chinese digital economy is worth some $1 trillion USD, we felt compelled to…
DetailsHow to Live Stream on social media and not drive your friends or fans crazy. Admittedly this blog post is mostly getting written because I may be a little excited that my new Mevo camera has just landed in the office in time for me to take it across to the States for a conference.…
DetailsFacebook Live has been available to all Facebook pages for a few months now. It is a great part of the standard Facebook app that enables you to stream live video from your mobile device. So how can you make Facebook Live work for you and your business? Live streaming gives you the opportunity to…
DetailsRegistered Training Organisation’s (RTO) have their own regulations that must be adhered to regarding their own marketing and advertising. Below is a list of 10 points that RTO’s can and can’t do. The Nationally Recognised Training (NRT) logo needs to be displayed with the RTO’s code on the advert. The Registered Training Organisation should have…
Details“You want a specialist social media agency and not a generalist in your corner” is something I say time and again and for a very simple reason, Social Media is complex and it’s business applications are diverse and (should) vary according to your own business goals. As a specialist Adelaide Social Media Agency we are…
DetailsAre you publishing great content on your own public domain and not receiving the views you’d like? If so you should consider using Medium, a social media platform designed for large scale writing. What is Medium? Medium is a very simple site to use and can really boost your large scale content to new heights…
DetailsThere are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…
DetailsSocial Media Advertising is not a might do it is a must do. Why is that you ask? It is strange the things that you notice when you actually take a break from the office. I am working from home this week as it’s school holidays and my 6 and 9 year old are sitting behind…
DetailsIf you were living under a rock, you might be unaware that a once in 50 year storm hit Adelaide, South Australia yesterday. To top off the pelting rain, hail, thunder, 80,000 lightening strikes, and excessive winds – the entire state lost power late Wednesday afternoon. Leaving 1.677 million residents and business owners in the dark. A…
DetailsThe question I often get asked is “Who even understands the why of Twitter for Business in Australia?”. It’s not surprising really, after all if you consider the fact that its active user base in Australia is considered to be only 2.8 million users versus Facebook’s 15 million, I can understand businesses being hesitant in…
DetailsSocial media might mean that the way in which individuals share cat videos has changed forever, but it has also changed how businesses interact with their consumers. Many have quickly realised the value of influencers in driving demand for their products. But before splurging on a deal with the latest Instagram hotshot (or entering into…
DetailsJust last week, I was lucky enough to attend a ‘Behavioural Profiling‘ session with Adelaide HR Consultants Harrison McMillan, through Brand South Australia, as a part of their excellent Professional Development & Training Series. What is DISC Profiling? DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston (who…
DetailsThere has been a plethora of the inevitable blog posts with top ways to spring clean your Social Media presence. And I get it – I do – it’s a good cue if you have been avoiding it. But there are some key considerations that you should have programmed monthly and quarterly to ensure that…
DetailsAt Social Media AOK we have always embraced “Seriously Social” as a a way of being. I believe absolutely that if you can’t be social in real life, you shouldn’t be advising businesses on how to be “Social” in the digital space. To that end, we continuously run a range of different networking events to…
DetailsVideo content is extremely important within the business world, and has been identified as the “trend to watch” in social media in 2016 (Hootsuite), and will account for 80% of global internet traffic by 2019 (Cisco). However some high-end production tools are incredibly expensive and can require technical know-how to operate. Here are some video…
DetailsCrowd Funding – is it part of the solution for Not for Profits? In today’s age of an increasingly savvy “donor” and the unique challenges posed by the National Disability Insurance Scheme – or NDIS – it is not surprising that many not for profits in Australia are finding the donor landscape a challenging one and…
DetailsOk so it’s fair to say this is a bit of a rant but the reality is it needs to be said. If you are going to use LinkedIn for Business then you might as well do it well. After all, I’m sure you are busy too and if you have read this far then…
DetailsWith recent tragic events this week in Brussels, we have again seen Facebook enact their Safety Check feature: When Facebook’s safety feature was first enabled, Facebook founder Mark Zuckerberg posted: “When disasters happen, people need to know their loved ones are safe. It’s moments like this that being able to connect really matters.” –…
DetailsWhile there is so much more to Instagram than the amount of likes you get on your favourite snaps, it’s still something we all strive to get. The more likes you get, the more people are exposed to your brands, products, or message. This creates more opportunities to gather followers, which grows your audience, pushes…
DetailsMarch 8th heralds International Women’s Day, or as it is being referenced on social media: #IWD16 or #IWD2016 Defined on the International Women’s Day website as “a global day celebrating the social, economic, cultural and political achievements of women” and a day to “mark the call to action for accelerating gender parity”. This day offers…
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