Facebook Verification for Business Pages: What it means & how to get it

Ever wondered why some Facebook pages have a blue or grey tick icon next to their profile name, while yours has nothing? It means their page has been verified and here’s why yours should be too. While it may be something you’ve never thought about before, Facebook verification for business pages is actually quite important and is…

Details

How Facebook Instant Articles can work for your business

You may not have ever heard of Facebook Instant Articles, but it’s likely that you’ve clicked on one before. With one of the strongest mobile presences in the world, Facebook offers all company page owners the ability to create the easiest and most efficient mobile reading experience possible using Instant Articles. Originally only available to large publishers…

Details

3 Interesting and Successful Crowd-Funding Platforms

Here at Social Media AOK, we are always intrigued by the latest online fad, but also with those that deliver results! With the recent popularity of crowd-funding platforms, we’d like to share a few platforms that utilise crowd-funding unconventionally. Crowd-funding is the social media version of fundraising where individuals can donate money to support the…

Details

Marketing for RTOs – 10 Do’s and Do Not’s

Registered Training Organisation’s (RTO) have their own regulations that must be adhered to regarding their own marketing and advertising. Below is a list of 10 points that RTO’s can and can’t do. The Nationally Recognised Training (NRT) logo needs to be displayed with the RTO’s code on the advert. The Registered Training Organisation should have…

Details

You want a specialist social media agency and not a generalist in your corner

“You want a specialist social media agency and not a generalist in your corner” is something I say time and again and for a very simple reason, Social Media is complex and it’s business applications are diverse and (should) vary according to your own business goals. As a specialist Adelaide Social Media Agency we are…

Details

Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses who utilise digital advertising. Keeping that in mind, how do you create creative that cuts through to your specified audience and produces results when there is so much noise? Quality,…

Details

Social media influencers: don’t let the money influence the truth

Social media might mean that the way in which individuals share cat videos has changed forever, but it has also changed how businesses interact with their consumers. Many have quickly realised the value of influencers in driving demand for their products. But before splurging on a deal with the latest Instagram hotshot (or entering into…

Details

How to talk to the DISC Personality Types using Social Media

Just last week, I was lucky enough to attend a ‘Behavioural Profiling‘ session with Adelaide HR Consultants Harrison McMillan, through Brand South Australia, as a part of their excellent Professional Development & Training Series. What is DISC Profiling? DISC is a behaviour assessment tool based on the DISC theory of psychologist William Moulton Marston (who…

Details