So often I meet people at networking events, and once they have asked me what I do, often respond in a couple of ways: Oh I have a LinkedIn account, it’s never done anything for me I tried the networking thing; it was always a waste of time. The common denominator here is usually the…
Seems that that’s the magic number for Social Insider’s study released recently. So what’s the cliff notes version? Instagram’s engagement has taken a dive with a 30% loss in its engagement rates per post down from 3% to 2% Posting frequency is a thing – the larger the profile the more prolific it is with…
The world of AI, chat-bots and marketing automation continues to grow, with every man and their dog talking about funnels and data visualisation and machine driven learning. All of these things are useful tools when utilised effectively but and its a huge but – most people make the mistake of choosing efficiency over effectiveness. This…
So many marketing gurus are releasing articles today declaring the ‘end of the world as we know it’ or applauding Facebook for rolling out an initiative that has been packaged up as a test on the impact of like counts on people’s mental and emotional well being, but the core issue for businesses is still…
Social Media AOK is a fun, flexible and fluid social media agency based in Adelaide’s CBD that specialises in all things Social Media. We place a huge amount of importance on the culture in the team and are looking for a switched on person with an eye for detail to come and join us. As…
You may have noticed a flurry of activity in the last few months from many Australian and global service providers taking a close look at their operations and updating their privacy policies. Why? The GDPR of course, these four letters represent the future of global data protection and privacy laws. Privacy is a BIG deal…
You’ve got a Facebook page and some kind of a LinkedIn profile, but let’s be honest – you don’t really get it. You have Googled and YouTubed your way through the basics of social media, and you’ve signed up to some god awful online resources – which have promptly resulted in you being subscribed to…
Recently our CEO and Lead Trainer Simone Douglas had the pleasure of delivering a social media training session on ‘Social Media Marketing trends , in conjunction with the Australasian Legal Practice Management Association. The presentation covered the following topics The Social Media Landscape Key considerations in using social to grow your practice Questions to ask potential marketing…
Recently our CEO and Lead Trainer Simone Douglas had the pleasure of delivering a social media training session on ‘Facebook Advertising for Hoteliers’, in conjunction with the Australian Hotels Association (SA). It’s important that hoteliers (like all business owners!) know how social media advertising can be used to actually generate return on investment for their hotel –…
Social Media Reviews & Reputation Management There’s no denying the need for harnessing the power of social media in the hospitality industry. But it’s a power that needs to be harnessed correctly because your reputation is on the line, and one small error in judgement (or ill-thought out Facebook comment!) could see you on the…