Why you can’t automate human connection

The world of AI, chat-bots and marketing automation continues to grow, with every man and their dog talking about funnels and data visualisation and machine driven learning. All of these things are useful tools when utilised effectively but and its a huge but – most people make the mistake of choosing efficiency over effectiveness. This…

Social Media and Digital Marketing for ALPMA

Recently our CEO and Lead Trainer Simone Douglas had the pleasure of delivering a social media training session on ‘Social Media Marketing trends , in conjunction with the Australasian Legal Practice Management Association. The presentation covered the following topics The Social Media Landscape Key considerations in using social to grow your practice Questions to ask potential marketing…

facebook advertising for hoteliers

Facebook Advertising for Hoteliers with the AHA

Recently our CEO and Lead Trainer Simone Douglas had the pleasure of delivering a social media training session on ‘Facebook Advertising for Hoteliers’, in conjunction with the Australian Hotels Association (SA). It’s important that hoteliers (like all business owners!) know how social media advertising can be used to actually generate return on investment for their hotel –…