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google analytics 4 digital marketing

How to Set Up and Use Google Analytics 4 for Better Data-Driven Marketing Decisions

Google Analytics 4 is the latest version of Google’s popular web analytics tool. It offers powerful new features and insights that can help you make ...
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How can businesses measure the success of their Google Ads campaigns?

In today’s digital age, Google Ads has become an essential tool for businesses to promote their products and services online. With Google Ads, businesses can ...
Hashtag or not hashtag in 2022?

Hashtag or no hashtag in 2022?

The short answer: Yes, definitely use hashtags! Hashtags are an essential asset in your digital marketing toolbox. There are some confusions related to the use ...

Does Bounce Rate matter in 2022?

SEO is a complex and ever-changing field, and there are many misconceptions about what factors influence keyword rankings. One of the most common misunderstandings is ...
learning phase facebook

What is the Facebook Ads learning phase and how to get out of it!

The Facebook ads learning phase is a critical part of any ad campaign optimization process. Throughout the years I have worked with many small family ...

Which one you should do? Facebook Ads or Boosted Posts

The goal of any advertising campaign should be unique and tailored for the product or service being offered. But what if you don’t know where ...

The A – Z of Server-side Tracking

Server-side tracking is a method of collecting data that is becoming increasingly popular among digital marketers. The main reason for this is because it overcomes ...

Getting the most out of your Google Ads on a low budget

Many small business owners have limited budget to spend on Google Ads. However a low budget doesn’t have to mean bad results. Setting up the ...
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Time to change the channel Australia: YouTube Ads vs TV Ads 2022

Time to change the channel Australia: YouTube Ads vs TV Ads 2022 Traditionally, cable TV was the most effective form of advertising in Australia, however ...