So Christmas is just around the corner and whilst many businesses are looking forward to the Christmas break and postponing marketing decisions until they return in the new year. We are doing the exact opposite, and are advising our clients to prepare themselves to have a very social “media” Christmas.
Why you ask?
It’s a simple equation really, everyone is going on holidays, over the Christmas and new years break people will be doing a couple of things.
Scenario 1. – Facebook and Twitter
You are in a room full of people you spend all year trying to avoid, there is way to much food and plenty to drink and you find yourself looking for an escape. So in between talking to your Uncle/Aunt and hearing stories for the 500th time from your grand parents you are madly surfing Facebook and or Twitter and quietly saving your sanity until you can meet up with your friends,for a post Christmas wrap up and a few quiet drinks which you have organised via the aforementioned mediums.
Scenario 2. – Facebook, Tumblr/Wordpress, Pinterest
You have a large and extended family that you dearly love and struggle to keep in contact with on a regular basis due to the fact that they are spread all over the country. Over the Christmas break you are busy organising the annual family catch up via Facebook and blogging about the entire process whilst searching through other blogs about Christmas preparations and pinning ideas from various websites that you love.
Scenario 3 – LinkedIn, Facebook, Twitter, Tumblr/Wordpress
You are a time poor business owner/executive who barely gets time to respond to the invitations to connect let alone review the groups you joined on your last break and read through the content that flies through your inbox at an alarming rate and is promptly delivered into the LinkedIn folder in your inbox to review at a later date. But now you are on a two week break and unplugging is not exactly something you are known for so you find yourself on the couch with Foxtel on in the background a good glass of wine in your hand and a tablet on your lap as you catch up on everything you don’t have “time” for, including your teenage childs antics on Twitter and Facebook and your sister in law or brother in laws latest blog effort.
And there are hundreds of other scenarios I could put forth some of them maybe even playing out before you right now.
My point is now is the time to get on social media if you are in business or if you are already on it and considering taking a break over Christmas and letting your social presence run on automatic pilot think again.
There will be a huge spike in social traffic across the board over the next 12 weeks as we enter the Christmas Party, New Years and roll on summer silly season. Peoples diaries go mad and so does their social media use. This is the time to capitalise on all this traffic and build your online community. It’s time to get creative and get viral.
If you want some help with it come and grab a coffee and lets get seriously social for the silly season and if you are looking for someone to watch over your social platforms over Christmas then give us a call, and have a very social media Christmas.
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