Would you consider that our society nowadays is obsessed with social media?
Well, of course it is! Posting real-time photos on Instagram, updating Facebook statuses every five minutes, and tweeting about every single “shareable” moment of everyday—we are all infected with the social media virus.
And what’s so bad about that? It’s there for a reason. Mediums like Facebook, Twitter, Pinterest, Instagram, Tumblr, YouTube, LinkedIn, Google+, etc. are all designed for better and faster interaction.
But before you can start “engaging”, first you need to acquire your own horde of followers by doing the following:
1. REALLY interact with your audience
Having a Facebook Fan Page or setting up your own blog just won’t do, as that will only create a one-way flow of conversation. The main point of social media is interaction. So make sure you are receptive to replies, comments, retweets, mentions, repins, and reposts from your audience.
And if you’re tempted to outsource the management of your social media efforts or automate your posts, please don’t because that will immediately backfire. Your followers, friends, and circles will see right through your updates and consider you a spammer. You definitely don’t want that to happen.
2. Try to be humorous, but not sarcastic or hurtful.
Remember that there is a fine line between humour and sarcasm. Some posts may be funny to you, but hurtful, inconsiderate, or even racist for others. This is the main reason you should be careful with what you say, especially when interacting on social media. Once you click “tweet”, “post”, or “publish”, you can’t take it back. You may post a retraction later on, but the damage has been done.
Most importantly, do NOT trash talk your rivals or competitors. Lashing out in public could end up badly for you, with repercussions like a negative reputation and a lawsuit.
3. Avoid too much “fluff”.
It’s okay to write with highfalutin words in your blogs because, well, that’s your outlet for writing. But for your social media updates, it would be better to stick to simple no-need-to-look-at-the-dictionary terms. Additionally, made-up idioms should be avoided, as they tend to look sarcastic or inconsiderate.
4. Do not just limit yourself to one type of audience.
This is especially important for business entities. If your target market involves women, do not set your boundaries exclusively for them. You should also think of other markets when updating your social media profiles. And even if your target demographic includes audiences from a specific geographic location, there is no harm in designing your campaigns for global interaction.
5. Learn to reward loyalty.
If you’ve been blogging for quite some time now, you may be aware of the fact that blog contests are a great way to expand your audience. Well, social media works the same way. If you want more followers, fans, friends, pinners, you need to keep your Internet community excited by running promotions through competitions. You can post polls, surveys, pieces of trivia, or submission entries to engage your audience in participating. And of course, make sure the price is worth the effort!
6. Be consistent with your image.
There is one small downside to using a LOT of social media platforms—inconsistency. Your “voice” in Facebook may be different from what you use in Twitter, and your display name may not be the same as your account in Pinterest.
As such, it is absolutely important for you to maintain a consistent online presence. Have the same name for all your profiles and, if possible, use only a single “voice” when posting or tweeting.
The premise of social media platforms is simple—interaction. As long as you do this genuinely and frequently, you will have no problem in gaining more followers for your online presence.
About the Author:
Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private company based in Bristol offering SEO services in the UK and other countries. He oversees SEO strategies for Smart Traffic’s 300+ campaigns.
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