Introduction
Digital marketing has been there for decades now and it has been evolving at a fast pace. If you have a business or a service and you’re not marketing your business or services digitally then you’re missing out on a huge audience.
In this blog, I’m going to talk about the 4 major types of digital marketing which will help you grow your business.
Content Marketing
It is the process of creating and distributing valuable content to attract, acquire, and engage a clearly defined target audience — with the ultimate goal of driving profitable customer action.
Content marketing is a way of reaching the consumers where you can address their needs, telling them about the products or services in a way that’s interesting and relevant, then inviting them to take an action.
Search Engine Marketing
Search engine marketing (SEM) is the promotion of websites by increasing their visibility in search engine results pages. SEM includes both paid and unpaid forms of marketing, where you pay to have your ad appear higher on the page, but it also includes things like writing high-quality articles that rank highly on Google’s search results when someone searches for a keyword relevant to your content.
There are two types of SEM:
- Organic search engine marketing: This type of SEM involves generating traffic to your website through unpaid placement in search engines such as Google or Bing. Organic SEO focuses on improving your site’s visibility based on keywords that people use when they’re searching online — without having to pay anything!
- Pay-per-click advertising: This type of SEM involves paying money each time someone clicks on one of your ads in order to reach them through an internet browser window.
Social Media Marketing
Social Media Marketing is a form of online marketing that involves posting content and media to social media websites in order to achieve a certain outcome. It’s a way to connect with customers, promote your brand and drive sales.
Social media marketing can be used for many different things, such as creating a buzz about new products or services; communicating with customers; generating leads; increasing brand awareness; conducting market research; strengthening relationships with existing clients through targeted messaging campaigns.
The main difference between paid ads and organic shares, likes and mentions is that the latter are free while the former can cost money. However, since social media marketing tends to come at a low cost compared to other forms of digital marketing such as Google AdWords or Facebook Ads, it’s often more affordable for small businesses just starting out in e-commerce.
Search Engine Optimisation
SEO is the process of improving the visibility of a website or web page in search engine results. It’s an important part of digital marketing because it’s the most direct way to get people to find your business online.
SEO involves on-page and off-page optimisation. On-page optimisation refers to things you do on your site itself—for example, writing great copy and making sure your site has clear navigation that helps users find what they’re looking for as quickly as possible. Off-page optimisation refers to offsite factors such as links from other websites pointing back at yours (known as ‘backlinks’). Ensuring these are relevant but not spammy is key; you want people who are genuinely interested in your company or services coming across them when they search Google!
It’s worth noting that SEO is a long-term strategy; getting traffic straight away isn’t always realistic due to how competitive this space can be so we recommend patience while working towards gaining higher rankings over time.
SEO is also a good way to increase traffic from social media platforms like Facebook and Twitter because if someone clicks through from Google and likes what they see on your site, they may share it with their followers.
Conclusion
If you’re looking to market your business online, there are so many ways to go about it. While some of these can overlap, it’s important that you understand what they are and how they relate to each other before creating a strategy for yourself. What works on Facebook might not work as well on Instagram or Twitter, so think carefully about where your audience hangs out before spending funds there. If you need more help then DIGITAL MARKETING AOK can help! Contact us today.
